Customer Lifetime Value (LTV)
Estimate the total revenue or profit a customer generates over time.
Customer Statistics
Average amount spent per purchase
Average number of times a customer buys in a year
How many years they stay a customer
Percentage of revenue that is profit
📚 Why LTV Matters?
Customer Lifetime Value (LTV) tells you how much a customer is worth to your business. It helps you decide how much you can spend to acquire them (CAC).
- Revenue LTV: Total revenue expected from one user.
- Predictive Power: Helps in budgeting for marketing and projecting future growth.
LTV:CAC Golden Ratio:
3:1 is target. You make 3x what you spend to get them.
1:1 or less means you lose money after overheads.
5:1 means you are growing very efficiently!
Gross LTV (Revenue)
₹—
Net LTV (Profit)
₹—
Average Annual Revenue:
₹—
Cumulative Value Projection
📈 Value growth over customer lifespan
💡 Value Insights
Input your customer metrics to see how their lifetime value impacts your business scalability.