CAC Calculator
Measure how much it costs to acquire a new customer.
Acquisition Costs
📚 Understanding CAC
Customer Acquisition Cost (CAC) is a vital metric that shows how much your company spends to get a single new customer.
- The Formula: Total Marketing & Sales Spend / New Customers Acquired.
- LTV Connection: Your CAC should always be lower than your LTV (Lifetime Value). A typical healthy ratio is 3:1 (LTV:CAC).
How to lower CAC:
- Improve website conversion rates (CRO)
- Optimize ad targeting and frequency
- Boost customer referrals and organic reach
- Automate sales processes with tools
Your Acquisition Cost (CAC)
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Enter data to analyze
📊 Expense Distribution
Cost Breakdown
Breakdown will appear here
💡 Efficiency Insights
Calculations will provide specific insights here. Focus on the relationship between your spend
and conversion rates.